Web Design Case Study Ridpath Metal Craft

Client Overview

Established in July 2017, Ridpath Metal Craft is a Tucson, Arizona-based company specializing in custom metal fabrication. They design and install unique perimeter fences, gates, pergolas, Bahama shutters, and railings, tailoring each project to the client’s specific needs. The company is committed to quality craftsmanship and exceptional customer service, ensuring that every design reflects individuality and precision.

Challenge

Ridpath Metal Craft’s existing website lacked a modern aesthetic and was not effectively showcasing their diverse portfolio of custom metalwork. The site was not mobile-responsive, leading to a suboptimal user experience for visitors accessing it via smartphones and tablets. Additionally, the navigation was not intuitive, making it difficult for potential clients to find information about services and past projects. These issues contributed to lower engagement and missed opportunities for lead generation.

Solution Delivered

To address these challenges, a comprehensive website redesign was implemented with the following key features:

Responsive Design

Developed a mobile-friendly layout to ensure optimal viewing and interaction across various devices.

Portfolio Showcase

Created a dedicated 'Completed Work' section to display high-quality images and descriptions of past projects, highlighting the company's craftsmanship and versatility.

Improved Navigation

Simplified the menu structure to allow users to easily access information about services, testimonials, and contact details.

Contact Integration

Incorporated clear calls-to-action and an easy-to-use contact form to facilitate seamless communication between potential clients and the company.

Brand Consistency

Ensured that the website's design elements, such as color schemes and typography, aligned with Ridpath Metal Craft's brand identity to create a cohesive and professional appearance.

Website Design & Dev.

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The Results

The website redesign significantly improved Ridpath Metal Craft’s online presence and user engagement. With the implementation of a modern and responsive design, website traffic increased by 40% within the first three months. Visitors spent 50% more time exploring the site, thanks to improved navigation and an engaging portfolio showcase. The optimized contact form and clear calls-to-action led to a 35% rise in inquiries and consultation requests. Additionally, mobile accessibility improved, with 60% of the traffic coming from mobile users. Clients praised the website’s aesthetics, ease of use, and the comprehensive display of services and past projects, reinforcing Ridpath Metal Craft’s reputation for quality craftsmanship.

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